Many interesting points were said during the talk for example a question that we asked was “say one word to describe r&b music videos” points that were said were things like lust, love, cars, men, women, America, this allows us to understand what continually comes up in a music video and also this that they would expect to see within a r&b new music video.
We found out that shots like these draw the audience in and make the want to watch and see more of the video. We also found that close ups have a lot of effect of the audience because they said that they were able to see & feel the emotion that the artist may be singing about.
Also in part one of the focus group many things were said about the video “What if” (Jason Derulo) mainly about the storyline and the fact that the video is shown in reverse. Some people did like the concept but the majority found it confusing to understand the storyline and also didn’t like it very much.
In part two of our focus group it was said that when shots change to the beat it has a really good effect whilst watching a music video.
We also asked what type of image/dress sence they would like to see within a r&b song and the audience gave us thire opioion with the images that were given.
Overall this has helped us to gather an idea of what our targets are looking for with an r&b music video. It has also allowed us to also get an idea of what not to include within the video itself in terms of narative and brand image.
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