Age: The age range i would say for this style of music is between 16-30. I believe this as i think that it will appeal to them through the amount of partying is conveyed from their music which is why there is a younger appeal, however it stops at 30 as you would not see many people above this age partying in the style they show.
Gender: The band consists of males and would therefore appeal to a male audience. Also, the style of music adds to the sense of this as it is "hard and strong" and angry/harsh style will appeal to the male audience, as the stereotypical view of males are that they are "strong" and can be angry, which the music suits them. (for example from this video)
Ethnicity: Will appeal to a Whit British audience as all the band members are white and english.
Hobbies and interests:
Having watched this video it is clear that the audience enjoy attending concerts like this one as you can see the audience from a live show. Also, the band consists of having many tattoos on them, especially the main one, therefore the audience may be interested in tattoos, some may be tattoo artists.
Media Consumption: The audience of The Gallows genre would most probably be listening to music in this similiar style and watch TV channels such as Kerrang.
Uses and gratifications
Entertainment
For entertainment the audience are entertained to the fullest, for example in the video above, you can see that a band member jumps into the crowd and allows the audience to touch him! This will make the audience feel involved and the audience watching will also want to attend one of the concerts as they know this is what happens and they would want to feel as connected and close to their favourite bands as possible. Also, the audience in the crowd look like they are being entertained which is seen from the energy they are giving.
Information/surveillance
The audience are able to recieve alot of information from the bands' official website as it includes information for the audience such as tours, merchandise, live performances and also a forum.
Why are music videos increasingly important when promoting an artist?
Music videos are important to promote an artist as it simply allows the artist to sell themselves thrugh the video. Also, the music video helps the understand see the artist which will be another way to sell the artist to them. Music videos are able to sell the visually and help them become more well known. Due to people not listening to radios as much as the past, and instead listening to iPods, MP3's, phones etc, music videos is another platform that can be used to get people to watch, listen and learn about them. Also, music videos are able to be broadcast on TV and Internet.
What are the three types of music video?
Conceptual
This type of music video has no clear structure ans does not fit into the "performance or narrative" category. This style of music video use visuals that are appropiate to the tempo of the song.
-Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer.
Performance
The most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience.
- it is a video that captures a live performance of a band/artist showing excitement of a live event (often in metal, prunk and country groups)
Narrative
This style of music tells the story without dialogue and just the lyrics and visuals. It consists of having a beginning, middle and eng, just like a story would.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is important when marketing towards niche subcultures in order to get them to stand out from the crowd and have individuality by making them differernt and uniqye from other bands. aslo as the audience is niche they have to aim specifically and think carefully about how and what they branding to them in order for them to be successful.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding within the band increases the appeal to a niche subculture based audience as it becomes personal and is literally coming from the band and not other. People will be more attracted to the band than the anyone else trying to brand the band! For example in The Gallows tend to jump into the crowd having interaction with the fans, making them feel involved. The band members are involving themselve within the brand which will appeal to their audience. Also, the focus on The Gallows members Tattoos is branding from within the band, which will appeal to the audience may influence them to go and get tattoos in order to be like there favourite band.
Gender: The band consists of males and would therefore appeal to a male audience. Also, the style of music adds to the sense of this as it is "hard and strong" and angry/harsh style will appeal to the male audience, as the stereotypical view of males are that they are "strong" and can be angry, which the music suits them. (for example from this video)
Ethnicity: Will appeal to a Whit British audience as all the band members are white and english.
Hobbies and interests:
Having watched this video it is clear that the audience enjoy attending concerts like this one as you can see the audience from a live show. Also, the band consists of having many tattoos on them, especially the main one, therefore the audience may be interested in tattoos, some may be tattoo artists.
Media Consumption: The audience of The Gallows genre would most probably be listening to music in this similiar style and watch TV channels such as Kerrang.
Uses and gratifications
Entertainment
For entertainment the audience are entertained to the fullest, for example in the video above, you can see that a band member jumps into the crowd and allows the audience to touch him! This will make the audience feel involved and the audience watching will also want to attend one of the concerts as they know this is what happens and they would want to feel as connected and close to their favourite bands as possible. Also, the audience in the crowd look like they are being entertained which is seen from the energy they are giving.
Information/surveillance
The audience are able to recieve alot of information from the bands' official website as it includes information for the audience such as tours, merchandise, live performances and also a forum.
Why are music videos increasingly important when promoting an artist?
Music videos are important to promote an artist as it simply allows the artist to sell themselves thrugh the video. Also, the music video helps the understand see the artist which will be another way to sell the artist to them. Music videos are able to sell the visually and help them become more well known. Due to people not listening to radios as much as the past, and instead listening to iPods, MP3's, phones etc, music videos is another platform that can be used to get people to watch, listen and learn about them. Also, music videos are able to be broadcast on TV and Internet.
What are the three types of music video?
Conceptual
This type of music video has no clear structure ans does not fit into the "performance or narrative" category. This style of music video use visuals that are appropiate to the tempo of the song.
-Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer.
Performance
The most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience.
- it is a video that captures a live performance of a band/artist showing excitement of a live event (often in metal, prunk and country groups)
Narrative
This style of music tells the story without dialogue and just the lyrics and visuals. It consists of having a beginning, middle and eng, just like a story would.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is important when marketing towards niche subcultures in order to get them to stand out from the crowd and have individuality by making them differernt and uniqye from other bands. aslo as the audience is niche they have to aim specifically and think carefully about how and what they branding to them in order for them to be successful.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding within the band increases the appeal to a niche subculture based audience as it becomes personal and is literally coming from the band and not other. People will be more attracted to the band than the anyone else trying to brand the band! For example in The Gallows tend to jump into the crowd having interaction with the fans, making them feel involved. The band members are involving themselve within the brand which will appeal to their audience. Also, the focus on The Gallows members Tattoos is branding from within the band, which will appeal to the audience may influence them to go and get tattoos in order to be like there favourite band.
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