This is the final Magazine advert, the was a few minor changes that needed to be changed from the previous draft.
Magazine Advertisement:
Magazine Advertisement:
This is the final DVD Digi-Pack, there was a few changes that needed to be made, such as making the information on the back readable and have the font being consistant throughout, (the outside, inside of the DVD and the magazine advert).
Outside:
Inside:
Outside:
Inside:
This is the final DVD Digi cover: outside, which includes the photos:
Inside (with disc):
Inside (with disc):
This is our filming week when we went down to canary wharf.
Location One: DAY ONE. monday.
Location Two: Day TWO. Tuesday.
Location Three: Day TWO. Tuesday.
In school filming the piano scenes. - Thursday
One: Setting up the boards and covering it with black sheets, with help from friends.
Two: Boards being moved to set the scene.
Three: The set.
Location One: DAY ONE. monday.
Location Two: Day TWO. Tuesday.
Location Three: Day TWO. Tuesday.
In school filming the piano scenes. - Thursday
One: Setting up the boards and covering it with black sheets, with help from friends.
Two: Boards being moved to set the scene.
Three: The set.
This is how the ancilliary products now look,
The DVD Digi-pack which was done by myself.
The Outside cover:
The DVD cover now has the spotlight effect I wanted to create, the text have effects. Also, the billings block is all complete, with the certificates and our production logo. All that is left now is for the images to be placed in.
The Inside cover, still needs more to be done do it, but this is the first draft of the inside cover:
The magazine done by Demi:
First draft of Magazine Advert on photo Shop
The DVD Digi-pack which was done by myself.
The Outside cover:
The DVD cover now has the spotlight effect I wanted to create, the text have effects. Also, the billings block is all complete, with the certificates and our production logo. All that is left now is for the images to be placed in.
The Inside cover, still needs more to be done do it, but this is the first draft of the inside cover:
The magazine done by Demi:
First draft of Magazine Advert on photo Shop
*Finialising the production schedule, confirming dates and time, place and who.
I was working on the DVD Digi-Pack. This is how the DVD Cover looks so far, I have used 'Ne-Yo's' image as a base. Also in this picture it is in a similiar way as how I would like the actor to stand. This is a real basic, with no billings block etc, as i have just started it.
This is the Magazine advert, which Demi was working on. Again, very basic.
Magazine Advert
This is the Magazine advert, which Demi was working on. Again, very basic.
Magazine Advert
Music video treatment
Concept:
We have chosen to do a music video which we will also have to design a digi Pack for the DVD cover and magazine advertisement which will promote the artist and the digi pack. The song we will use for our music video is called “For you” by Chris Issac, however, the song is written and produced by someone else called Samir Qulatein. The artist will be branded to be smart and wealthy. The main idea of the song is that it is about a guy who is still in love with a girl from his past/previous relationship. Throughout the song he is thinking about her and not wanting to let her go, therefore he does not give up. There are elements in the video of a narrative and performance. The narrative is the storyline being portrayed in the video and the performance is the ‘dancing’ the female character will be doing and also the acting they have both have to do. The video will start of being slow to suit the beat of the song and showing the guy being alone, then as the ‘beat’ begins we start to see the girl he is in love with. In the last big verse it will include small cuts to all the different scenes we have seen as well as the rain scene. This will be done in order to round everything up for the audience and bring it to a conclusion with the two ending the video together, close up. The video will be shot in colour with adjustment to lightening in some scenes to fit the characters mood, for example when the artist is walking alone on the narrow path, we will have it slightly dull and cold to show that his feeling which is sadness, we will use pathetic fallacy to show his feeling, by portraying the weather to be cold and bleak day through lighting. As we are using some flashbacks of their relationship in the past, the flashback will have a ‘grey scale’ effect (black and white) to make it clear that is a flashback. The pace of the music video is reasonably moderate; it will be like this due to the songs beat being quite slow, with exception to some parts which will be slightly faster.
Target Audience:
Our target audience we have chosen are females aged 16 – 25. We have chosen to have this specific age demographic as we are focusing on themes to do with love and relationships which this age group can relate to. We are Aiming the video to a female audience, as females predominately think about love. We will appeal to our female target audience not only through the themes, but through the storyline as well. The storyline has a happy love ending which females enjoy to see at the end of a love story.
The artist/style and form:
The style of the artist will portray him to be a smart guy who is also quite wealthy. Despite him being wealthy he will dress casual yet classy. He will not dress flashy as he is not trying to show that he is wealthy therefore he can ‘win’ her back and he would rather have her back due to their ‘true love’. His look will mainly be based around the artists like Ne-Yo, Usher and Jason Derulo. The way they dress is casual but still has some sort of element of sophistication and classiness. We will see this through mise-en-scene by having him wearing smart shirts and cardigans with high fashion jeans and his footwear will be trainers, preferably ‘Hi-tops’. He will also wear a ‘Men’s Mac Coat’ which looks like a business type of coat; this will show that he is a sophisticated, smart guy. The guy will own a blackberry, which will be shown for the scene where he looks through his phone of images of him and the girl together in their relationship before. The formation and style of the music video, as said before, will include the typical ‘RnB’ style. We have chosen to conform to the typical style rather than challenging as our target audience will prefer to watch something they have seen in the style of. Whereas if we were to challenge this it may not target our audience as they may not enjoy the video, consequently our video will have a different target audience than we aimed for. We will show the RnB style mainly through mise-en-scene, particularly location and setting. One of the main settings regarding backgrounds are having the ‘tall buildings’ and a ‘black drop’. The tall buildings in the background are an element which a large amount of RnB music videos, mainly Americans use. Also having the artist sing with a ‘black drop’ as the background, for a slow/sad/love song is used in the majority of the videos. This is seen in many music genres; therefore we will not only be using RnB style but something used generally in most of the genres. Flashbacks are majorly used in RnB music videos predominately when there is a narrative. We will use flashbacks, which we will be shown clearly through the black and white effect.
Technology:
We will be using a DV camera to film all our footage on, with the exception of the scene where he looks through his phone of images of him and the girl together in their relationship before, these photos will be taken by the phone being used in the video which is a ‘BlackBerry’. The footage will be edited using ‘Final Cut’. However; we will need to add effects to specific scenes, for example, the rain scene where we will need to add the effect of ‘rain’, which will be done using iMovie. Although we will be using an effect we want it to look realistic as possible therefore we will have to make sure the guy to look ‘wet’ also, if possible to shoot on a rainy day in order to keep verisimilitude.
Logistics:
We will need to film in a theatre or a hall with a stage and a piano on the stage. This location is needed for the opening of the music video as it starts of slow with the guy playing the piano. It is also needed for other various parts in the video. As the song goes on we see a variety of locations being the typical RnB urban style of having ‘tall buildings’ in the background, as in the style of American music videos, we also see the guy walking on narrow path slowly to suit the beat which is also typical to the RnB music genre for the ‘slow/love/sad’ songs. Both of these scenes will be shot in Canary wharf and/or docklands, as they have the big buildings which look like a big city. We will also use the ‘black drop’ with just having the artist singing with a spotlight, this is also something RnB music videos tend to have. The black drop will be done in a media room which will be converted to a studio; the whole room will dark and only have a spotlight on the guy singing. We will use a typical RnB scene which involves rain and having the artist singing or dancing in the rain. This is an important scene to our music video as it is towards the end and is where the two get “reunited”. We will hopefully get permission to film in the theater with the piano, we will also book times were we will be able to film in the media room using the black drop. We will also allocate days were it is suitable for all group members and cast to go out and film on the locations.
Treatmement with Lyrics
Many interesting points were said during the talk for example a question that we asked was “say one word to describe r&b music videos” points that were said were things like lust, love, cars, men, women, America, this allows us to understand what continually comes up in a music video and also this that they would expect to see within a r&b new music video.
We found out that shots like these draw the audience in and make the want to watch and see more of the video. We also found that close ups have a lot of effect of the audience because they said that they were able to see & feel the emotion that the artist may be singing about.
Also in part one of the focus group many things were said about the video “What if” (Jason Derulo) mainly about the storyline and the fact that the video is shown in reverse. Some people did like the concept but the majority found it confusing to understand the storyline and also didn’t like it very much.
In part two of our focus group it was said that when shots change to the beat it has a really good effect whilst watching a music video.
We also asked what type of image/dress sence they would like to see within a r&b song and the audience gave us thire opioion with the images that were given.
Overall this has helped us to gather an idea of what our targets are looking for with an r&b music video. It has also allowed us to also get an idea of what not to include within the video itself in terms of narative and brand image.
What is RnB?
Rhythm and blues, often abbreviated to RnB, is a genre of popular African American music that originated in the 1940s. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, jazz based music with a heavy, insistent beat" was becoming more popular
These are a few RnB music videos I have watched and realized they mainly involve the artist within the music video. There is a clear narrative with performance, (which we may do this as it seems to be poplular in this music genre.)
Neyo - Mad:
This video has a clear narrative with a performance. The artist is involved throughout the video. I feel this is a typical RnB music video.
Chris Brown - Say Goodbye
This is a very typical RnB music video. The artist telling a story through the narrative and also performing. For the editing techniques i have noticed in these types of slow music videos, they use the transition of 'fades' quite alot, (which we may use as our song is a similiar pace to this song).
Age: The age range i would say for this style of music is between 16-30. I believe this as i think that it will appeal to them through the amount of partying is conveyed from their music which is why there is a younger appeal, however it stops at 30 as you would not see many people above this age partying in the style they show.
Gender: The band consists of males and would therefore appeal to a male audience. Also, the style of music adds to the sense of this as it is "hard and strong" and angry/harsh style will appeal to the male audience, as the stereotypical view of males are that they are "strong" and can be angry, which the music suits them. (for example from this video)
Ethnicity: Will appeal to a Whit British audience as all the band members are white and english.
Hobbies and interests:
Having watched this video it is clear that the audience enjoy attending concerts like this one as you can see the audience from a live show. Also, the band consists of having many tattoos on them, especially the main one, therefore the audience may be interested in tattoos, some may be tattoo artists.
Media Consumption: The audience of The Gallows genre would most probably be listening to music in this similiar style and watch TV channels such as Kerrang.
Uses and gratifications
Entertainment
For entertainment the audience are entertained to the fullest, for example in the video above, you can see that a band member jumps into the crowd and allows the audience to touch him! This will make the audience feel involved and the audience watching will also want to attend one of the concerts as they know this is what happens and they would want to feel as connected and close to their favourite bands as possible. Also, the audience in the crowd look like they are being entertained which is seen from the energy they are giving.
Information/surveillance
The audience are able to recieve alot of information from the bands' official website as it includes information for the audience such as tours, merchandise, live performances and also a forum.
Why are music videos increasingly important when promoting an artist?
Music videos are important to promote an artist as it simply allows the artist to sell themselves thrugh the video. Also, the music video helps the understand see the artist which will be another way to sell the artist to them. Music videos are able to sell the visually and help them become more well known. Due to people not listening to radios as much as the past, and instead listening to iPods, MP3's, phones etc, music videos is another platform that can be used to get people to watch, listen and learn about them. Also, music videos are able to be broadcast on TV and Internet.
What are the three types of music video?
Conceptual
This type of music video has no clear structure ans does not fit into the "performance or narrative" category. This style of music video use visuals that are appropiate to the tempo of the song.
-Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer.
Performance
The most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience.
- it is a video that captures a live performance of a band/artist showing excitement of a live event (often in metal, prunk and country groups)
Narrative
This style of music tells the story without dialogue and just the lyrics and visuals. It consists of having a beginning, middle and eng, just like a story would.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is important when marketing towards niche subcultures in order to get them to stand out from the crowd and have individuality by making them differernt and uniqye from other bands. aslo as the audience is niche they have to aim specifically and think carefully about how and what they branding to them in order for them to be successful.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding within the band increases the appeal to a niche subculture based audience as it becomes personal and is literally coming from the band and not other. People will be more attracted to the band than the anyone else trying to brand the band! For example in The Gallows tend to jump into the crowd having interaction with the fans, making them feel involved. The band members are involving themselve within the brand which will appeal to their audience. Also, the focus on The Gallows members Tattoos is branding from within the band, which will appeal to the audience may influence them to go and get tattoos in order to be like there favourite band.
Gender: The band consists of males and would therefore appeal to a male audience. Also, the style of music adds to the sense of this as it is "hard and strong" and angry/harsh style will appeal to the male audience, as the stereotypical view of males are that they are "strong" and can be angry, which the music suits them. (for example from this video)
Ethnicity: Will appeal to a Whit British audience as all the band members are white and english.
Hobbies and interests:
Having watched this video it is clear that the audience enjoy attending concerts like this one as you can see the audience from a live show. Also, the band consists of having many tattoos on them, especially the main one, therefore the audience may be interested in tattoos, some may be tattoo artists.
Media Consumption: The audience of The Gallows genre would most probably be listening to music in this similiar style and watch TV channels such as Kerrang.
Uses and gratifications
Entertainment
For entertainment the audience are entertained to the fullest, for example in the video above, you can see that a band member jumps into the crowd and allows the audience to touch him! This will make the audience feel involved and the audience watching will also want to attend one of the concerts as they know this is what happens and they would want to feel as connected and close to their favourite bands as possible. Also, the audience in the crowd look like they are being entertained which is seen from the energy they are giving.
Information/surveillance
The audience are able to recieve alot of information from the bands' official website as it includes information for the audience such as tours, merchandise, live performances and also a forum.
Why are music videos increasingly important when promoting an artist?
Music videos are important to promote an artist as it simply allows the artist to sell themselves thrugh the video. Also, the music video helps the understand see the artist which will be another way to sell the artist to them. Music videos are able to sell the visually and help them become more well known. Due to people not listening to radios as much as the past, and instead listening to iPods, MP3's, phones etc, music videos is another platform that can be used to get people to watch, listen and learn about them. Also, music videos are able to be broadcast on TV and Internet.
What are the three types of music video?
Conceptual
This type of music video has no clear structure ans does not fit into the "performance or narrative" category. This style of music video use visuals that are appropiate to the tempo of the song.
-Conceptual videos contain the possibility for multiple meanings as the metaphor is interpreted by the viewer.
Performance
The most common type (Firth 1988) feature the star or group singing in concert to wildly enthusiastic fans. The goal is to convey a sense of the in-concert experience.
- it is a video that captures a live performance of a band/artist showing excitement of a live event (often in metal, prunk and country groups)
Narrative
This style of music tells the story without dialogue and just the lyrics and visuals. It consists of having a beginning, middle and eng, just like a story would.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is important when marketing towards niche subcultures in order to get them to stand out from the crowd and have individuality by making them differernt and uniqye from other bands. aslo as the audience is niche they have to aim specifically and think carefully about how and what they branding to them in order for them to be successful.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding within the band increases the appeal to a niche subculture based audience as it becomes personal and is literally coming from the band and not other. People will be more attracted to the band than the anyone else trying to brand the band! For example in The Gallows tend to jump into the crowd having interaction with the fans, making them feel involved. The band members are involving themselve within the brand which will appeal to their audience. Also, the focus on The Gallows members Tattoos is branding from within the band, which will appeal to the audience may influence them to go and get tattoos in order to be like there favourite band.
- Year 12 AS Media Studies Blog http://shiimasharif.blogspot.com/
- Year 12 AS Media Coursework Blog http://shiima-sharif.blogspot.com/
- Year 12 AS Media Coursework Blog http://shiima-sharif.blogspot.com/
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